Discover
For places deciding where to start.
- Destination Snapshot
- One Strategy Session
- A one-page 90-day action list
Your place should decide what your place is
In the old structure, an outside agency plans and runs the marketing while DMO staff pay the bill and run the visitor center. Locals of Record flips that. Your team aligns with stakeholders across the community, sets the direction together, and finishes the work more capable than it started. Placewyn is the support, never the agency of record.
| Question | Agency of record | Locals of Record |
|---|---|---|
| Who sets strategy | The agency | Your team, with local stakeholders |
| Who defines the place | The agency's creative concept | Local voices, in their own words |
| Role of DMO staff | Pay the bill, manage the contract | Lead the strategy and own the decisions |
| Role of the partner | Plans and runs everything | Facilitates, trains and supports |
| What you keep | Deliverables, and a dependency | Plans, skills, stories and relationships |
You won't get long strategy binders, brand guideline documents or keyword stuffing from us. You get short plans you can use, content that comes from real people, and skills your team keeps.
Built for big stories and small teams
Most of the places we work with have one to three staff, a modest budget, a website that needs attention and a board that wants to see results. Many don't have a full convention and visitors bureau at all.
- Small DMOs and CVBs
- Chambers of commerce
- Economic development agencies
- Municipal governments
- Main street associations
- Historical societies
- Trail and byway groups
Services
Pick the pieces you need. Most places start with a Destination Snapshot and add from there.
Plan
Know where you stand and where you're headed.
- Destination Snapshot
- A review of your website, social channels, search results and listings, with the five fixes that matter most.
- Strategy Session
- A working session with your team on one question: priorities, partners or what to tell your board.
- Marketing Plan
- A 12-month plan with priorities, a content calendar and budget guidance.
- Brand and Story Platform
- Positioning, target visitor profiles and key messages built from what locals say, not from a creative concept.
Create
Content and tools that sound like your place.
- Local Voices Story Program
- Short stories from locals and business staff, turned into content you can use everywhere.
- Content Support
- Blog posts, itineraries, social posts and captions built from your stories.
- Trails, Tours and Itineraries
- Heritage and thematic trails, scenic drives and self-guided walking tours.
- Website Refresh
- Mobile-first structure, clear page content and search fixes on the platform you already use.
Reach
Get your story in front of the right visitors.
- Email Marketing
- Newsletter setup, templates, audience segments and simple automations.
- Social Media Coaching
- Training, a posting plan and templates for your own team.
Measure
Show your board what is working.
- Analytics and Board Reporting
- A simple scorecard and a quarterly report that answers the questions your board actually asks.
- Search and AI Visibility Check
- How your place shows up in Google, map listings and AI assistants, and what to fix.
As your team grows, we can add seasonal campaigns and events promotion, travel media outreach, partner and stakeholder programs, grant and funding support, and part-time marketing leadership.
The Local Voices Story Program
Our signature service. Real stories from the people who live and work in your place become the raw material for your website, email, social channels, trails and plan.
- Define the visitorsAbout 20 profiles of the people most likely to love your place.
- Map the localsEstimate how many hospitality workers, business owners, municipal staff and attraction operators can take part. Neighboring areas can pool stories when numbers are small.
- Invite participationA simple plan and toolkit that gets locals on board.
- Collect storiesEach person records a 1–2 minute phone video.
- Annotate and deliverTranscripts tagged by theme, trait and emotion, plus text and video ready for your website, social, email and trails.
Every person answers two questions
How does this place make you feel seen as the individual you are?
How does it reflect the person you wish you could be?
Plan on about 3–4 months and at least 100 stories. We publish stories as they are told, including the ones that show who your place isn't for. Honest, specific content also helps your destination turn up in search and AI assistants.
Three ways to start
Packages bundle the services most places ask for, so you can say yes without building a menu.
Build
For places ready to invest in a foundation.
- Brand and Story Platform
- Local Voices Story Program
- Website Refresh
- Email Marketing setup
Grow
For small teams that need steady help.
- Monthly Content Support
- Email Marketing
- Social Media Coaching
- Quarterly Board Reporting
Trails, Tours and Itineraries can be added to Build or Grow as a separate project. Everything is priced by scope, so ask for a quote.
Start with a conversation
Tell us about your place and your team, and we'll tell you where we would start.